PROJECT DESCRIPTION
Tanto Patio is a signature cuisine restaurant located in the city of Morelia, Michoacán, Mexico, where the gastronomic proposal is defined as "comforting cuisine" since it finds charm in a dish without complications, and with a homemade essence but with a gourmet touch that makes it memorable.
The overall goal was to create an interesting space without being overwhelming or commercially aggressive, but to convey a homey and familiar feeling, while at the same time being able to surprise.
Its visual identity is eclectic, as it combines an aesthetic with vintage reminiscences through materials, interior design and furniture, and a fun and varied visual ecosystem that manages to blend into the space as part of the decoration itself.
SOLUTION
The brand essence that was designed to trigger the brand name and visual identity was the following:
“come over to our patio, where we can be so much with so little, because only good company, and very tasty and uncomplicated food, takes us to that moment in which for a moment we forget everything and we are simply enjoying ourselves.”
This helped us establish an intimate and casual tone of communication that could be expressed in a visual ecosystem made up of:
-Typographic compositions that are inspired by old street signs, with a touch of color that gives flavor and personality to brand applications.
-Illustrations that decorate the walls of the place in the form of posters and paintings, which strengthen the idea of generating the sensation of a house that precedes a patio.
-A photographic expression loaded with eclecticism between vintage vibes and brand personality for communication on social networks.
-And some peripherals signage that express the essence of the brand.
